Our Pricing

Choose clarity with
fixed fees

At rockwealth, transparency and simplicity guide our financial advising services. We offer a fixed fee model designed to eliminate surprises and build trust.

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Financial advice priced fairly

We believe that financial advice should be priced transparently and should directly correlate to the service delivered - not the size of your assets.

Our fixed fees are categorised into three distinct bands to accommodate everyone from wealth accumulators to retirees and high-net-worth individuals with complex financial situations. As independent financial advisers in Chelmsford, we're proud to be part of a small group of disruptive businesses challenging the status quo.

Unlike percentage fees that increase as your portfolio grows, our fixed fees only rise with inflation - meaning the longer you're with us, the better value you receive. Want to understand exactly what working with us looks like? Discover our proven 4-stage planning process and see how we build lasting financial confidence.

Our team combines decades of experience with a genuine passion for helping families achieve their goals. Learn more about the people behind rockwealth and why we chose to do things differently.

Watch: Fee Comparison

How do our fees compare?

£326,000+ potential savings over 25 years on a £1m portfolio compared to industry average fees

Transparent Pricing

Simple, clear fees

Our pricing is structured to be fair and predictable, allowing you to plan your financial future with confidence.

Ongoing Partnership

Ongoing Service

For ongoing coaching and planning, we divide our clients into three price bands based on value added, complexity and time.

Wealth accumulators Building towards financial independence
£3,750–£11,500
Those in retirement Ensuring your wealth lasts and grows
£3,750–£12,500
High-net-worth / complex Complex finances requiring specialist attention
£11,500+

For those with smaller portfolios, percentage fees can work out cheaper. If that applies in your case, you will have that option.

See the savings for yourself

Watch how fixed fees can save you tens of thousands compared to traditional percentage-based models.

Why fixed fees work better

No surprises

Know exactly what you'll pay before we start. Your fee is agreed upfront and won't change.

Aligned interests

We're paid for advice quality, not asset growth. Our recommendations are never influenced by commission.

Save significantly

Most clients save tens of thousands compared to percentage fees over their lifetime.

Fair for everyone

Whether your portfolio is £200k or £2m, you pay for the service delivered - not a percentage of your wealth.

Fixed fees vs percentage fees

See how our approach differs from traditional percentage-based advisers

rockwealth Fixed Fees
Percentage-based Fees
£500k portfolio annual cost
£3,000 - £5,000
£5,000 (at 1%)
10-year total cost
£30,000 - £50,000
£50,000+
Cost if portfolio doubles
Same fixed fee
Doubles to £10,000/year
Incentive alignment
Advice quality focused
Asset growth focused
Price predictability
Agreed upfront
Varies with market
Google Reviews

What our clients say

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David – Chelmsford Retirement Planning

Having now been retired for over a year, Dylan is always at the end of the phone if I need any advise, withdrawals or reassurance on my funds. Thanks to Dylan's previous advice and management of my funds I can enjoy my retirement.

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Ian – Braintree Retirement Planning

Continued support and advice. Great communicator and we continue to be really happy with the service from Dylan.

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Gina – Chelmsford Pension Advice

He always respond in time when I need and he is very thoughtful with the advice he give. I'm very happy with his help.

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Sharon – Maldon Pension Advice

Dylan gave solid advice which enabled me to better invest my money and regularly reviewing my options and keeping me updated invoking confidence and trust. I feel he reviews my finances holistically and I know I'm able to contact Dylan for further advice as required and always feel valued.

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Tom – Chelmsford Investment Advice

Dylan has provided excellent advice and options in relation to Insurance, Pension and Investments. He has assisted with finding appropriate providers for Life Insurance, has assisted with Investments, such as ISAs for my wife and children, including advice about how best to structure these based on our wishes. He has also provided advice in relation to Pension schemes and how best to structure this and Beneficiaries for security in future, should anything happen to me.

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Liam – Witham Financial Planning

With every aspect we have asked he has supplied for us 10 fold.

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Ellie Warwick – Chelmsford Financial Planning

Really glad I got in touch with Dylan! He helped me make sense of my pensions and investments and gave me a much clearer understanding of where I stand financially. Dylan was friendly, knowledgeable and easy to talk to. If you’re looking for straightforward financial planning advice in Chelmsford, I’d highly recommend him!!!

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K M – Chelmsford Financial Planning

I’ve spoken to a few advisers over the years, but Dylan was the first person to make financial planning feel straightforward. He explained my pensions and investments clearly, answered all my questions and helped me understand what I should be focusing on going forward. A great service and someone I’d happily recommend to anyone in Chelmsford looking for financial advice.

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J
James Pope – Essex Financial Planning

Although I work in London, I really wanted a financial planner closer to home rather than someone based in the City. After speaking with Dylan, I knew I’d made the right choice. We went through my pensions, investments and longer-term plans in a way that was clear and easy to understand, and I never felt like I was being rushed through the process. It’s reassuring to have someone local in Chelmsford who I can build a long-term relationship with. I’d happily recommend Dylan to anyone in Essex looking for straightforward financial planning advice.

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A K – Chelmsford Financial Planning

Dylan took the time to understand my situation and explain everything in a way that was easy to follow. We covered my pensions, investments and future plans, and I came away feeling much clearer about what I need to do next. Professional, approachable and genuinely helpful. Highly recommend for anyone looking for financial planning advice in Chelmsford.

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Frequently asked questions

Why do you charge fixed fees instead of percentages?

We believe financial advice should be priced based on the work involved and value delivered, not the size of your investments. Percentage fees punish success - the more your investments grow, the more you pay, even though the work required stays the same.

What's included in the Financial MasterPlan fee?

Your MasterPlan includes comprehensive analysis of your current situation, detailed cashflow modelling, tax-efficient structuring recommendations, investment strategy, retirement projections, and a clear action plan. It's your complete financial roadmap.

How much can I save with fixed fees?

A typical client with £500,000 invested paying 1% annually would pay £5,000 per year - £50,000 over a decade. Our fixed fees often represent a fraction of this, potentially saving you £30,000-£50,000 or more over time.

When might percentage fees work out cheaper?

For smaller portfolios (typically under £150,000), percentage fees may work out cheaper. We'll always be upfront about this and offer you the option if it applies to your situation.

Do you charge for the initial meeting?

No. The first meeting is always at our cost. We take time to understand your situation and goals, and determine whether we can genuinely add value before you commit to anything.

What determines which price band I fall into?

Your ongoing service fee depends on a combination of value added, complexity of your situation, and time required. We'll discuss this transparently and agree your fee before any work begins.

Financial planning consultation

Start with clarity, scale with confidence

rockwealth helps families across Essex build financial security - with evidence-based investing, fair fixed fees, and advice that puts your life first.

First meeting at our cost
No obligation to proceed
Qualified professionals
Chelmsford, Essex
Ready to take control of your financial future?
01245 415979
Dylan Ellis
Hi, I'm Dylan

Let's have a conversation about your financial future

I'll personally review your enquiry and get back to you within 24 hours. Let me ask a few quick questions so I can prepare for our chat.

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Dylan Ellis

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Your dedicated adviser
Dylan Ellis DipPFS Director | Financial Planner
rockwealth | Chelmsford, Essex